Tuesday, 10 June 2008

The Key: The Missing Secret for Attracting Anything You Want


The Key: The Missing Secret for Attracting Anything You WantBy Joe Vitale
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Product Description
The secret key to unlocking our full potential-from Joe Vitale, high-profile contributor to The SecretThe Key reveals the ultimate secret of attracting wealth, health, success, happiness, or anything else that we want from life. From author and self-help guru Joe Vitale, The Key builds on his bestselling book The Attractor Factor, and goes beyond the mega-hit book and movie The Secret, which features Vitale.The Key shows how a person must first rid themselves of unconscious self-limiting beliefs if they want to reach their full potential and attain the things they say they want from life. Inside every person are "counter-intentions" that actually attract the things they don't want and prevent them from getting those things they do. The Key reveals ten proven ways to remedy the situation and end self-sabotage forever. For anyone who knows they can achieve more but doesn't know why it isn't working for them, The Key reveals the psychological and unconscious limitations that are holding them back. Like all of Joe Vitale's other bestselling books, The Key offers real, practical wisdom for anyone who wants to get more out of life.Joe Vitale (Wimberley, TX) is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called the "The Buddha of the Internet" for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large businesses. His other books include The Attractor Factor (0-470-00980-2), There's a Customer Born Every Minute (0-471-78462-1) and Life's Missing Instruction Manual (0-471-76849-9), all from Wiley.


Customer Reviews
Another Good Book To Understand The Law of Attraction I've read alot of books on The Secret (AKA The Law of Attraction) and each one seems to add a little more to my knowledge base. Joe has some valuable information in this book worth reading. Again most of it is theoretical. For me, at this point, I'd have to say the book I use daily is Living The Secret Everyday: My Secret Workbook, the most practical and useable resource that keeps me on track and focused on a joyful and abundant life. Check them both out.
inspirational Very inspirational book, I want this to work for me! Easy reading, definately explains more about the secret. Opens up self awareness.
Continuation of The Secret I agree with so many of the other reviewers that this is the next step up from The Secret. It delves more into the ideas and gives you numerous exercises to work on. Another book which gives you numerous exercises(recipes) and a great background on the Law of Attraction (The Secret) is [ASIN:1419674609 Living The Secret Everyday: My Secret Workbook]]. I especially enjoyed this for its easy reading written by a school teacher of 30 years. The way she writes is inspiring and I really feel I am being taught and I thoroughly understand the principles.

Winning


WinningBy Jack Welch, Suzy Welch
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Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits.
Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world, speaking to more than 250,000 people and answering their questions on dozens of wide-ranging topics.
Inspired by his audiences and their hunger for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and off the job.
Welch's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from project managers to senior executives. His goal is to help everyone who has a passion for success.
Welch begins Winning with an introductory section called "Underneath It All," which describes his business philosophy. He explores the importance of values, candor, differentiation, and voice and dignity for all.
The core of Winning is devoted to the real "stuff" of work. This main part of the book is split into three sections. The first looks inside the company, from leadership to picking winners to making change happen. The second section looks outside, at the competition, with chapters on strategy, mergers, and Six Sigma, to name just three. The next section of the book is about managing your career—from finding the right job to achieving work-life balance.
Welch's optimistic, no excuses, get-it-done mind-set is riveting. Packed with personal anecdotes and written in Jack's distinctive no b.s. voice, Winning offers deep insights, original thinking, and solutions to nuts-and-bolts problems that will change the way people think about work.


Customer Reviews
High on the "Stories from Utopia" bookshelf This is a pleasant to read book that unfortunately has (almost) nothing to do with corporate reality. A better title for it would have been "Winning in Utopia". Admittedly, I don't have 40 years experience but I changed tack a couple of times yet never found a corporation where Jack's word come even close to describing how it works. Reasoning in "game theory" terms makes me think the vast majority of companies are very, very unlike what Jack describes. Jack himself inadvertently gives this away when recounting the story of the Q&A session with about 5000 HR professionals. In Utopia, the Chief HR sits right next the CEO, but when asked about their companies, only a few out of 5000 Real World Chief HR officers rise their hands acknowledging to having such a privileged position. I am most willing to admit that GE is an exception (that's probably part of why it's one of the most valuable companies in the world). In the Real World, "candor" gets you stabbed and killed. Because most aspiring leaders know that, nobody takes the risk. Perfoming solidly might earn you "chits" but you can easily squander a year of solid performance by candidly speaking out one truth that proves inconvenient to your boss. On the other hand, sucking up to your boss consistently earns you large amounts of chits with less risk. Bosses are human too, they can't help but be pleased when flattered. In big organizations from the real world, middle managers feel like small cogs, the interests of their immediate boss are much closer to them than those of the distant and fuzzy concept of "Acme, Corp.", the company they are working for and which pays their salaries. Moreover, bosses have bosses too, so promoting "energetic, energizing, edge, execute, passionate" people would involve needless risks. Much better to promote their chums, guys that "get it", made in their image, loyal as they themselves are loyal to their own bosses. When you think of it, this is a proven system, it was called "feudalism" and thrived for several centuries. In our modern world it's the system that makes the various mobs (Cosa Nostra, Camorra, N'drangheta, etc.) compete so successfully. Admittedly, it doesn't work so well when there's fierce competition, but then you can still call on the politicians to protect your industry, which is what happens most of the time ... So, read this book but for your own sake, make sure you are working for an Utopian company before trying to apply any of Jack's recommendations, or else you're a dead man and you won't be able to sue Jack for it ...
Clarifying Business This book can be largely digested by most people out there. You don't need an MBA to pick up on the points that Jack makes. His abrupt, simple-but-thoughtful and clear advice is refreshing and relevant. Very thought provoking and motivating.
Exceptional Business Advice This is exceptional business advice from a legendary executive. The content is straight forward and sensible, yet profound. Welch takes what can be hard-to-grasp concepts and translates them to layman's terms. It's sound advice for business professionals on all levels, from the manager running a department to the small business owner to the executive running a Fortune 500 company. I thoroughly enjoyed this book and recommend it to all managers, whether they're looking to improve themselves, their team or their company, or looking to take the next step in their career. -James Moreno San Fernando (Los Angeles), CA

Multi-Family Millions: How Anyone Can Reposition Apartments for Big Profits


Multi-Family Millions: How Anyone Can Reposition Apartments for Big ProfitsBy David Lindahl
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Discover why apartment houses are the best investment in today's real estate market
The key to making big profits in real estate is to go against the traditional wisdom. When the masses are buying, it's often time to sell. When everyone is selling, there are hu

Zero Limits: The Secret Hawaiian System for Wealth, Health, Peace, and More


Zero Limits: The Secret Hawaiian System for Wealth, Health, Peace, and MoreBy Joe Vitale, Ihaleakala Hew, Ph.D Len
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Praise For Zero Limits
"This riveting book can awaken humanity. It reveals the simple power of four phrases to transform your life. It's all based in love by an author spreading love. You should get ten copies of it——one for you and nine to give away. It's that good."—— Debbie Ford, New York Times bestselling author of The Dark Side of the Light Chasers
"I love this book! I feel it will be the definitive personal-change/self-help book for at least a generation and viewed as a watershed event by historians. There is real potential for this book to start a movement that will end war, poverty, and the environmental devastation of our beloved planet."—— Marc Gitterle, MD, www.CardioSecret.com
"This book is like a stick of dynamite, and the moment you start reading, the fuse is lit.
It blows away all the complex and confusing success paradigms of the past and reveals a refreshing and clear path to transform your life with just one simple step. As you explore Zero Limits with Vitale, be prepared for a journey that is both challenging and inspiring beyond anything you've imagined."—— Craig Perrine, www.MaverickMarketer.com
"There are more than 6 billion different manifestations of human existence on the planet?and only one of us here. In Zero Limits, Vitale has captured the truth that all great spiritual, scientific, and psychological principles teach at the most fundamental level. Boil it all down to the basics and the keys are quite simple—— the answer to all life's challenges is profound love and gratitude. Read this book; it's a reminder of the truth and ability you already possess."—— James Arthur Ray, philosopher and bestselling author of Practical Spirituality and The Science of Success
"Wow! This is the best and most important book Vitale has ever written!"—— Cindy Cashman, www.FirstSpaceWedding.com
"I couldn't put it down. This book elegantly sketches what I've learned and learned about in twenty-one years of personal study, and then it takes it to the next level. If you're looking for true peace along with 'the good stuff,' then this book is for you."—— David Garfinkel, author of Advertising Headlines That Make You Rich
"Zero Limits is Vitale's adventure into the most mind-altering reading experience of your life."—— Joseph Sugarman, President, BluBlocker Sunglasses, Inc.


Customer Reviews
I shared it someone and they love it as well. I really enjoyed this and shared it with a client.She loved it as well.I may go a live seminar based on this.Thanks
Good Message, But Go Ahead And Shoot The Messenger Once you get past Joe Vitale's shameless self-promotions, the message of Dr. Len is that we are responsible for our lives and everything and everyone that crosses our path. That is pretty much a universal Spiritual law. Other than learning the "I love you, I'm sorry, forgive me, thank you" mantra, I don't have a lot to show for this book. I could have learned this off the Ho'oponopono website. It looks like a Joe Vitale teaser to get you to take a seminar to learn more. I've had some friends take the Ho'oponopono seminar, and they loved it. But unfortunately, the review is for the book which I wouldn't recommend. Take the seminar; skip the book.
Zero Limits This book really makes each one of us responsible for our lives!!! It is really very informative and gives you tools to work with.

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness


Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusinessBy Jay Conrad Levinson
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Product Description
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.


Customer Reviews
Guerilla Marketing Very helpful information for small businesses working out ways to best market their products and services
I hope our competitors don't read this! An easy and friendly read, packed full of information... Many ideas you may already know, but have never taken full advantage of. At least a dozen strategies you can start using right now, and a few more that you will really need to plan carefully to use effectively. Levinson explains the importance of focussed and consistent advertising, referrals, testimonials and so much more. You'll learn about how and why you need to get it right BEFORE you advertise, then a multitude of simple ways to get your message out there. I've been in the design and advertising business for 30 years. I have always had some cool ideas for the graphic design... now I'm getting the MESSAGE right, too! This book has given me new insight into how we can get the best return on a small budget. I'm using these ideas at my full-time job for a commercial printer, as well as with a new business my wife and I started in October, 2007. So far, even in this dismal economy, we're seeing 10 to 20% growth each month. Thank you Jay. Almost every page of this book is covered in yellow highlighter!
Make your business a 900 lb guerilla to be a 900 lb gorrilla This book is outstanding. I have yet to finish reading the whole thing, but will soon. After each chapter it fills you with such inspiration for your business you will have to put it down and start acting on the secrets you KNOW your competition is overlooking. As a small tackle shop that carries fishing flies and supplies, not many - if ANY - of my competitors are doing any of the secrets locked within these pages, so it has really opened up a whole world of possibilities for what I do. This book will do more for ANY business, or business who wants its employees to further the image, word, branding, marketing and every aspect of the business. Before I bought this book I always thought to grow, you needed to spend big bucks on marketing and advertising.... what was I thinking? Written to be inspiring, it WILL call you to action with real world applications they won't teach you in business school, because some of the most effective things have little or no cost! GET THIS BOOK if you want your business to flourish or if you have a business, or just a hobby you would like to see some return from. If you just want it to sink into the ground... well then, I guess you won't need it. We were wasting so much money before, just missing the point or not understanding how people work, and marketing vs advertising. The author is a real world pro at big and small business, where has this book been all my life? Practicing what he preaches this author has made some struggling companies turn into daily household words... and even cultural icons - Like The Marlboro man, Proctor and Gamble, and a multitude of others. Learn from those who can show you some of their successes, don't waste time on authors with nothing under their belts to show for their theories. BUY THIS BOOK FIRST.

The Tipping Point: How Little Things Can Make a Big Difference


Product Description
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan



Customer Reviews
"Blink" is better..... Meh, it is an okay book. I've read much better. A lot of useless information. I feel that the core information of this book could be presented in about half of the length that it is at. I read "Blink" first and I thought it was descent so I decided to read this one hoping in would be awesome...... oh well. "Darwin's Black Box" Greatest book ever!!!!!
Loved it! I wish there were more books out there as interesting and thought-provoking as this one. I really don't have much more to say beyond "this book is just plain great, and you should definitely get your hands on it."
How else can we use the Tipping Point to Improve the World? Malcolm Gladwell explains in his book The Tipping Point that it is possible for ideas, messages and behaviors to spread rapidly. Gladwell argues convincingly that to change an entire population it is not necessary to change everyone, only a small percentage of people. The book's concept is powerful and explained very well by Gladwell. Only one slight critique. The book could have been much shorter. It provides more examples than necessary to get the point across. Having said that does not take away from the important (and useful) ideas that the book explains! The point at which the ideas, messages or behaviors of a population changes rapidly is known as the tipping point. Similar to an epidemic, contagious behavior is caused by a small percentage of people. Changing others by using contagious behavior has significant implications. Much can be accomplished by focusing efforts. Instead of trying to change an entire population, only a small percentage of people need to be convinced to change. In one story about a tipping point, Malcolm Gladwell discusses how behavior of criminals in New York City was changed. This was done by understanding human behavior and implementing tactics to improve it. In the 1980s and early 1990's the poor neighborhoods of Brownsville and East New York and their streets had every conceivable violent and dangerous crime. Crime was spreading like a virus. To combat it New York needed a stronger vaccine--in essence, an anti-crime preventative. A common solution for lowering crime is adding more police and jails. However, this only treats the symptoms of the problem. It does nothing to address the cause of crime nor does it lower it. To solve its crime situation, New York City implemented what is now known as the Broken Windows theory. It was the brainchild of James Q. Wilson and George Kelling who used their Critical Thinking skills to solve a major problem. Their Broken Windows theory states that if a window is broken and left un-repaired then people walking by will assume no one cares and no one is in charge. Graffiti, public disorder and aggressive panhandling are the equivalents of broken windows. They were evidence of the virus that was inviting more serious crimes in New York City. In other words, when a place is messy, people add to the messiness. That was the root cause of the crime in New York City. The solution that the Broken Windows theory provided was to clean up the city. Then, people would have an inclination to keep it clean. That in turn would reduce the serious crime. The discovery of this simple solution has some startling implications. The Broken Windows theory solution was put into effect in all of New York City when Rudolph Giuliani became mayor. He appointed William Bratton as chief of police. Both Giuliani and Bratton believed that by controlling the minor and seemingly insignificant quality-of-life crimes they could create a Tipping Point for dropping the crime rate. Giuliani and Bratton executed a policy to fix all broken windows, stop panhandlers, and paint over graffiti. They literally had the streets cleaned up. For example, Bratton's police officers arrested people for not paying their train fairs. Although a small crime, these actions sent a signal to the criminal community that crime (any crime) wouldn't be tolerated by the authorities. The offenders were taken to police stations and checked for other outstanding offenses. Seven out of ten had outstanding offenses against them. In another example, when gang members painted their graffiti overnight on trains, the authorities had the trains re-painted by the next morning. The gang members saw their hard work created overnight eliminated. This helped break their will to paint graffiti. The broken windows theory worked. Crime dropped precipitously. People started caring; they felt someone was in charge. They began taking better care of their city. Overall, a great book with powerful concepts. One "Burning Question" remains after reading this book: Where else can we apply The Tipping Point to improve the world? The Re-Discovery of Common Sense: A Guide to: The Lost Art of Critical Thinking

Saturday, 10 May 2008

How To Select The Right Technology And Supplier


The right blend of services, individuals and approach is what makes an e-commerce project successful. Selecting the right supplier to build an online store is a vital part of this process. We point out some important issues you need to consider during this process.

Use a consultant: Strategic thinking is the base on which successful e-commerce sites are founded. It is a good idea to partner with an experienced consultant before selecting a particular supplier. An experienced consultant can set the project criteria on which the supplier's deliverable and the Web site can be measured. A consultant's input adds value to the proposed solution.

Specification documents: All e-commerce projects require technical and functional specification documents. These have to be created and agreed upon before any development or designing efforts. The features and functionalities to be implemented within the site are provided in detail in these documents. They act as a blueprint for the whole project. With this type of documentation in place, it is easier to resolve any queries that may arise during the course of the project.

E-marketing: Check whether the e-commerce supplier provides e-marketing as a core service. A large portion of the budget is going to be used for marketing your e-commerce site, and it is essential for you to ensure that the supplier understands this. The marketing and search-engine optimisation aspect has to be built right into the structure of the site.

Supplier appraisal: The efficiency of a supplier can be measured based on the success of past clients and the quality of its portfolio. The factors that are clear indicators of the vendor's capabilities are overall appeal and clarity of the Web site, inline delivery of the project, diverse market sectors serviced and objectives achieved.

Underlying technology: Ensure that your e-commerce site is driven by a solid business model and not by limitations in technology that have been imposed by the supplier.

Support: Support options and costs should be taken into consideration before a project commences. Verify that the e-commerce supplier is able to handle technical issues and provide the correct application and hosting service level.