Affiliate marketing involves one or more affiliates who get rewarded for their marketing efforts which help in bringing new customers to the business. Nowadays, affiliate marketing can be done online or in the traditional way.
Traditional Affiliate Marketing
This type of marketing involves a salesman or an agent, which advertises and promotes the products or services of the firm. The salesman or affiliate as it is known, gets rewarded for the customers he/she brings to the business through their marketing efforts. This method of marketing gives a personal touch and is more convincing for the customers. The affiliates answer any queries regarding the product, right on the spot, while interacting with the customers. The motive of the affiliate is to convince more customers in order to get more rewards.
E-Commerce Affiliate Marketing
With the advancement of web services, affiliate marketing can also be done through the concept of e-commerce. Through e-commerce, site 'A' works as a middleman, which, in turn helps in bringing customers for site 'B.' For example, Amazon.com is an e-commerce affiliate site, which advertises and promotes various products. Apart from this, various bloggers and online communities also work as affiliates. Sometimes an e-commerce site itself sells its products and services. In this way, the site working as a middleman is cut down and the reward or profit is not shared.
All the ways of affiliate marketing discussed in this article involve a joint effort of the merchants as well as of the affiliates involved. The purpose of both types of affiliate marketing methods is to win the customer's confidence and thereby bringing business for its owner.
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