Tuesday, 25 March 2008

Customer Service for Chambers of Commerce

Customer service is important in any business, we all know that and there can be no relevant debate. However what about the groups that the businesses all belong too? What about the Industry Associations or those small business chambers of commerce in each town; do they give good customer service? Should they? Do they have that as part of their mission statement? Sure their vision statement includes supporting their members, but do they give them good customer service.
Recently I was in North Carolina and I talked to a regional Chamber of Commerce and we discussed how their Chamber of Commerce was better than other regional Chamber of Commerce is across the country. She was the director of membership and she told me that sometimes there was not the participation that they had hoped for from some of their top businesses in town. Often some of the businesses would fail to renew their membership unless the Chamber of Commerce went and told them that it had expired.
She said; do not ask what your Chamber of Commerce can do for you ask what you can do for your Chamber of Commerce. Then he stated that you only get out, which he put in and to those businesses which did not participate would not reap the rewards of their valuable Chamber of Commerce membership. It's not that I disagree with this attitude, because I believe that is true with anything, however I think he missed the point on what customer service is all about and why you need to ask your customers what you can do for them. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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